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Why we're the most effective way to offset

Our approach works in an entirely different way to traditional offsetting. Traditional offsetting firms buy credits generated by projects which involve tree-planting, renewable energy or energy efficiency.  

These projects have attracted criticism, for three reasons:

1. Many of the projects would have gone ahead anyway, meaning the offset funding makes no additional reduction in emissions. According to the University of Stanford, even under the strictest standard the percentage of offsets that make no difference at all could be as high as 66%. 

2. It is highly inefficient. Our research, which was verified by the UN, found that only 28p in every £1 spent on offsetting actually goes to the project the money was intended to fund.

3. It doesn't tackle the problem of high emissions in the developed world. Friends of the Earth say that project offsetting is a "dangerous distraction".

Carbon Retirement works differently. We buy “pollution permits” that are needed by heavy industry in Europe (as part of the EU Emissions Trading Scheme) and then permanently remove them from the system so they cannot be used. This forces industrial companies that would have bought the permits to reduce their emissions instead. 

We take away the opportunity for companies to pollute, avoiding emissions before they happen.We take away the opportunity for companies to pollute, avoiding emissions before they happen.



This means we are:

1. Much more effective. Because there is already a shortage of permits in the scheme, every tonne we remove is guaranteed to create an additional reduction.

2. Miles more efficient. Our simple supply chain means we are the only middle man.

3. Reducing developed world emissions. Our approach creates long-term change by weaning heavy industry off carbon in the developed world, where emissions per person are high.

Thinking of offsetting business emissions? Click here to find out why this approach to offsetting is better for your business.


      Our latest awards


What people say

  • "This might just be the world's first truly ethical offseting scheme."

    John Grant, Author of The Green Marketing Manifesto
  • "I have never been a fan of carbon offsetting but Carbon Retirement is different"

    Richard Ellis, Group Head of CSR Alliance Boots
  • "I have long thought European Allowances were the best alternative to offsets"

    Joseph Romm, Former environment advisor to Bill Clinton
  • "Carbon Retirement is an innovative idea that has clear differentiation in the market"

    Jo Hill, Unltd.
  • “We benefit from Carbon Retirement's innovative and responsible approach to carbon offsetting.”

    Adam Black, Head of Sustainability Doughty Hanson

Carbon neutral certified company